SOPHIE LEITNER

Brand Strategist. Business Developer. Creative Disruptor.

I guide brands through phases of founding, reorientation, and transformation – bringing together strategic foresight, creative intuition, and a deep understanding of people, culture, and zeitgeist.

Projects. Clients. Employers & Partners.

MY APPROACH

I believe in genuine collaboration – not rigid processes or endless presentations. The best ideas are born at eye level.

I work closely with founders, decision-makers, and teams, guiding brands from the very first idea through to execution. Flexible, direct, and entrepreneurial – and I connect exactly the right people to the brand. Fast, focused, solution-oriented.

With my network of experienced creatives, strategists, designers, photographers, and spatial designers, I can deliver the full scope of agency processes – without the usual detours.

I also support marketing departments with precision – from strategic development to hands-on implementation. In many cases, I’m not just an external partner, but an integral part of the team.

MY PERSPECTIVE

Shaped by several years abroad and projects in international contexts, I’ve learned how complex organizations operate, how brands think on a global scale – and how to drive change even within large systems.

TODAY

I primarily work with owner- and family-led businesses – because that’s where vision, values, and courage are often most tangible. I bring fresh perspectives to the table, thinking across disciplines – bridging strategy and creativity, vision and execution.

SERVICES

With a background spanning in-house leadership and independent consulting, I’ve worked across agencies, start-ups, hospitality, global corporations, and family-run businesses. I move fluently between strategic vision and operational detail – knowing exactly what it takes for brands to scale, reposition, or completely reimagine their spaces.

  • Brand Strategy & Positioning

  • Business Development & Market Expansion

  • Creative Sparring & Access to Networks

  • Workshops & Project Support

  • Marketing Support & Team Extension

  • Social Media & Storytelling

Success happens when ideas leave your head and hit the world